TV is the epitome of low art in its desire to appeal to and enjoy the attention of unprecedented numbers of people. But TV is not low because it is vulgar or prurient or stupid. It is often all these things, but this is a logical function of its need to please Audience. And I’m not saying that television is vulgar and dumb because the people who compose Audience are vulgar and dumb. Television is the way it is because people tend to be really similar in their vulgar and prurient and stupid interests and wildly different in their refined and moral and intelligent interests. It’s all about syncretic diversity; neither medium nor viewers are responsible for quality.

E Unibus Pluram: Television and U.S. Fiction, David Foster Wallace

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